Whether your agency has been around for years or new, business development is essential for the growth of your company. There are many ways to can promote your agency, and here is a round-up of the most effective methods to get your agency the most attention it deserves.
LinkedIn remains a highly effective tool for business-business marketing. Build up your agency’s company page by creating consistent and high-quality professional content that you schedule to publish regularly. Engage in conversations on popular topics.
If there is budget for LinkedIn InMail campaign, test it out to see if your outreach messages generate interests. LinkedIn is not the cheapest way to market, but their huge database of professionals around the world is worth dipping into for B2B Marketing.
Often times, if you don’t have enough budget for the pricey LinkedIn InMail, leveraging the personal LinkedIn connections of agency leadership is a great way to attract some attention. When you compose your outreach message, remember to not push too hard for sales messages. People get automatically turned off by anything that comes across as “salesy”. Try to engage in a meaningful conversation before mentioning your service.
Word of Mouth
Word of mouth is a magical magnet that always works. Once you established great working relationships with your existing clients, you can expect referrals even without asking. Of course, it’s always a good idea to politely ask your current clients for either a testimonial or referral after you successfully deliver their projects. You can even establish a referral reward system for clients – most would not turn down monetary incentives, especially if they are already happy with the work you do.
Most people do research online for services they are looking for. That includes businesses that are looking for other businesses to help them. If your agency doesn’t have an in-house marketing team, hire a reliable and effective contract social media and marketing specialist to help you run your paid search campaign.
A lot of agency owners often think they can do it themselves or delegate it to someone in their team who doesn’t specialize in paid search. That’s a huge mistake because without the right strategy, you are just wasting your advertising budget.
Get your agency listed on as many listing directories as possible. Even though some might doubt the effectiveness of these directories, we can vouch that our agency has received quite a few businesses from listing directories.
DesignRush is a great listing directory for agencies. They have generated countless leads for agencies around the world. You can also get featured on their blog, which creates additional exposure for your agency.
Contributing to other websites, especially the popular ones, increases your agency’s exposure organically. People are always hungry for high-quality thought leadership. If your agency establishes relationships with high traffic websites and regularly contributes content there, you will see a stead flow of inquires for your services over time.
Yes, YouTube still works. People will never turn down highly-informative or funny videos. If you can maintain an active presence on YouTube, you will not own build a profitable channel there but also bring in work requests from your audience who is already impressed by your content.
In the spirit of providing value, make sure your agency has a great blog that provides lots of educational content for the creative community. This is still the best way to generate organic traffic to your site without paying a dime. If you attach an attractive lead magnet to every article, such as a downloadable resource only available after people sign up to your email list, then you are more likely to find yourself with a healthy pipeline of work flowing in.